Job Description

Position Summary: The Marketing Manager is responsible for driving brand energy through the wholesale specialty channels – in-store, supported ads and online. This role will work hand in hand with sales management to ensure that brand standards are clearly articulated, branded materials are available, and we achieve consistency in execution. This role is responsible for the strategy, ideation, creation and execution of sell-in and sell-through tools, materials and messages; providing a clear hand-off to sales teams to deploy assets.

Responsibilities include but are not limited to:

• Elevate the In-Store Experience
• Innovate within the store environment to ensure we’re on top of trends, technology and providing the best overall experience
• Develop new tools to support the in-store environment
• Create a comprehensive environments program that ensures the brand looks the best, with a high degree of compatibility between elements to allow for easy expansion of the program
• Manage inventory and vendor process of all fixture & display tools to re-order and design new items
• Work closely with sales to identify specific opportunities, by account, to enhance the brand's presence in-store, adopting a best-in-class approach for retail partners
• Execute custom-build outs when necessary and appropriate
• Monitor and manage the execution of the brand at 3rd party retail through tools, strategic guides and hands-on store visits
• Quarterly market visits planned and more as needed to support the business

Coop Programs:

• Develop and manage co-op programs, manage budgets, providing strategy and creative support and execution to achieve sell-thru goals
• Seasonally plan and execute coop partnership meetings with sales representatives and specialty accounts
• Execute multi-door, national programs such as sales contests, window programs and in-store events. Support execution by all means necessary.

Brand Asset Creation:

• Develop best in class tools that elevate brand positioning within wholesale
• Manage and create a social sharing tool and DAM for easy access by accounts
• Create suite of assets for offline use to ensure premium, branded execution of all materials, brand and product education
• Develop innovative solutions that help partners increase traffic and drive sales

Premiums Management:

• Concept and develop premiums, high quality goods that are used by sales representatives to drive brand awareness and relationships with specialty retailers
• Manage all aspects of premiums production, from prototype approval, budget approval, timeline & deliveries management, deployment and end use feedback

Brand Training:

• Training is a key element of the brand; develop innovative experiences and training methods that help retail associates articulate why the brand is better
• Own online training platform
• Develop tools for reps to use for in-person trainings and clinics

Support Marketing Go-to-Market Launches:

• Ideation, brainstorming, solutions-oriented execution for 3rd party channels and more
• Content creation as necessary
• Align all 3rd party channels with GTM thinking, timing and product priorities

Requirements:

• 5+ years of marketing experience; footwear or lifestyle brand experience is a plus
• Management experience
• Strong analytical skills and structured problem-solving skills
• Exceptional interpersonal and communication skills
• Proven track record of taking ownership and driving results
• Demonstrated leadership skills
• Bachelor’s degree in Marketing, Communications or other Related Field
• Asana or similar project management software experience is a plus
• Highly organized, highly effective, highly connected to brand and people

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