Job Description
DESCRIPTION
As a Lead Publicist, you will work closely with the various Amazon Studios teams, and will be responsible for devising and executing publicity campaigns, initiatives, talent and representative comms and events for Amazon Studios assigned movies, as the primary publicist.
Additionally, you will be responsible for other publicity activities related to collaborating on International press, supporting Publicity Principals on movies, and other divisions within Amazon.
Key job responsibilities
Media Relations Execution and Oversight:
-Work to devise and execute consumer publicity campaigns for assigned movies, pre-launch, at launch and beyond.
-Pitch stories to all external media outlets, including traditional print reporters and critics, electronic media and mainstream online outlets, as well as non-traditional media.
-Understand media desires and exercise judgment in deciding which opportunities to pursue, ensuring that Studio objectives are met.
-Serve as key point person for assigned movies, representing to external and internal constituencies and serving as publicity brand manager/one-stop resource for all information related to the programs.
International and Amazon Liaison:
-Provide support for department-wide publicity requests from International Territories.
-Planning and executing talent participation in Global Press Junket and publicity tours, as well as liaising with field offices regarding international publicity priorities.
Talent Relationships:
-Establish close working relationships and positive rapport with talent and personnel associated with all movies — including filmmakers, producers, key production staff/crew and on-camera performers — in order to achieve domestic and global publicity objectives.
Set Visits:
-Determine best production (or non-production) days for reporter coverage. Cover all set visits to assigned shows by external media as noted above.
Events:
-Work closely with publicity team to plan and execute assigned movie participation in major promotional and publicity events and special projects, including but not limited to domestic and international press junkets, Comic-Con, SXSW, etc.
-Work closely with the events team to ensure coordinated and strategic plans for covering special events (premiere parties, stunts, etc.) for assigned movies.
Social Media:
-Follow best practices strategy as a movies publicist for Twitter, Facebook, Instagram, Tumblr and other social media and/or location-based outlets.
-Work closely with social media team to ensure coordinated outreach on these platforms to customers / fans.
Publicity Assets:
-Demonstrate good judgment in selecting the most compelling video clips, photos and other promotional/publicity materials that fulfill needs of media and best represent the film to viewers and other targeted audiences.
Publicity Trips:
-Book and manage all aspect of performer and/or producer publicity trips (New York, Los Angeles, special events, tours, etc.).
Other job-related duties as assigned.
About the team
Inclusive Team Culture
Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have ten employee-led affinity groups in over 190 chapters globally. We have innovative benefit offerings, and we host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work/Life Balance
Our team also puts a high value on work-life balance. Striking a healthy balance between your personal and professional life is crucial to your happiness and success here, which is why we aren’t focused on how many hours you spend at work or online. Instead, we’re happy to offer a flexible schedule so you can have a more productive and well-balanced life—both in and outside of work.
Mentorship and Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.
BASIC QUALIFICATIONS
- 7+ years of recent professional communications or public relations experience
- Bachelor's degree
Job Tags
Full time, Gangs, Flexible hours,