Job Description

JOB TITLE: Sr. Manager/Director of Marketing

DEPARTMENT: Marketing

EFFECTIVE DATE: May 1, 2025

FLSA STATUS: Exempt

Reports to: SVP of Marketing

Ignite Transformation in Higher Education

Join Emerge Education , a trailblazer in online program management (OPM), and lead marketing strategies that empower universities to thrive. As our Sr. Manager/Director of Marketing , you’ll spearhead innovative campaigns under the SVP of Marketing, driving enrollment growth for our partner institutions (both in higher education and corporate training partners) and shaping the future of education. Based in our vibrant Mechanicsburg, PA headquarters, you’ll manage a dynamic team, forge vendor partnerships, and deliver world-class marketing that fuels continuous growth.

This isn’t just a job—it’s a chance to revolutionize how universities connect with their students. If you’re a creative, results-driven leader with a passion for websites, digital marketing, content strategy, and team inspiration, we want you to bring your vision to Emerge.

What You’ll Do

• Lead Game-Changing Campaigns : Design and execute multi-channel marketing strategies (digital, social, email, events) to drive targeted enrollments, boosting leads for university partners.
• Inspire and Help Build a High-Performing Team : Manage and mentor marketing staff, fostering collaboration and hitting ambitious goals for lead generation, cost efficiency, and campaign ROI.
• Deliver Top-Performing Websites: Plan and deliver innovative websites with striking content that deliver high conversion results.
• Shape Digital Presence : Oversee content marketing and SEO, using CMS platforms (e.g., WordPress) to craft compelling website content, blogs, press releases, and videos that elevate university brands.
• Drive Strategic Innovation : Develop and present client-focused strategies, using data-driven insights (e.g., Google Analytics, Salesforce CRM) to address partner needs and exceed expectations.
• Amplify Social Impact : Lead social media strategies (e.g., LinkedIn, Twitter) to hit engagement metrics, partnering with the SVP of Marketing to set bold targets.
• Manage Key Relationships : Negotiate with media vendors and oversee third-party agencies, ensuring seamless execution of PPC, content, and email campaigns.
• Roll Up Your Sleeves : Dive into hands-on tasks—writing content, designing HTML emails, or creating pitch decks—to deliver measurable outcomes.

What You Bring

• Proven Leadership : 5–7 years of digital/non-digital marketing experience, with a track record of content development and leading campaign growth.
• Digital Expertise : Mastery of content marketing, SEO, PPC, social media, and email platforms (e.g., MailChimp, Pardot). Knowledge of WordPress (or other CMS tool), Adobe Creative Suite, or Hootsuite is a plus.
• Creative Vision : Strong eye for graphical design and layout, paired with a flair for storytelling that resonates with diverse audiences.
• Project Management Prowess : Ability to juggle simultaneous deadlines, manage budgets ($200K+), and deliver projects using tools like Asana and MS Project.
• Collaborative Spirit : Exceptional interpersonal and communication skills, with a knack for building consensus across teams and clients.
• Higher Education Passion : Experience in higher education (or OPM space) marketing is preferred, with a drive to transform enrollment and retention.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
• 5–7 years of marketing experience, including 3+ years in digital campaign leadership.

Why Emerge?

• Impact Lives : Partner with universities to expand access to education, driving 20–30% enrollment growth and 70–90% student retention.
• Grow with Us : Join a fast-paced, goal-oriented team in Mechanicsburg, PA, with the potential for some hybrid work options and professional development. Must reside in the greater Harrisburg region.
• Competitive Benefits : Enjoy a competitive salary, 50% employer-sponsored medical insurance, group dental/vision (employee-paid), paid vacation, sick days, and holidays.
• Innovative Environment : Work with cutting-edge tools (Salesforce CRM, Microsoft Office, Google Suite) in a collaborative headquarters.

Work Environment & Equipment

• Location : Mechanicsburg, PA.
• Tools : Personal computer, Microsoft Office, Salesforce CRM, Google Suite, printers, fax machines, and design/marketing software (e.g., Adobe Creative Suite) and other specialty tools as needed.
• Physical Demands : Sit for extended periods, use keyboard extensively, communicate effectively by phone/in-person, view computer screens frequently, and lift up to 10 pounds (occasionally 25 pounds). Reasonable accommodations available.

Supervisory Responsibilities

• Expand and manage the marketing team, including hiring, mentoring, and performance reviews.
• Oversee key vendor relationships, ensuring alignment with campaign goals.

Join Us

Ready to transform higher education marketing? Apply with your resume, cover letter, and showcase your experience in CMS management, email campaigns, and project management, and tell us how you’ll drive 25% lead growth for our university partners.

Emerge Education will not discriminate against or harass any employee or applicant for employment because of race, color, national origin, sex, disability, age, or status with regard to public assistance. . This is a 90-day position with potential for renewal based on performance.

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