Job Description

Job Overview:

We are seeking a Senior Marketing Communications Manager (IVD) with a strong background in In Vitro Diagnostics (IVD) to lead strategic planning and execution of marketing communications across a range of healthcare distributor and customer segments. As a key contributor to the commercial team, you will oversee the full marketing communications lifecycle — from strategy development and budget ownership to performance analysis and cross-functional collaboration. Your ability to create compelling messaging and optimize marketing spending using data-driven insights and provide seamless execution on marketing activities will be instrumental in driving brand and product awareness, generate leads and business growth.

Responsibilities:

• Develop and implement comprehensive marketing strategies that aligned with the overall commercialization goals and drive growth in the IVD market.
• Create and execute targeted messaging and multi-channel marketing activities, campaigns and sales collaterals tailored for specific healthcare audiences.
• Identify and execute marketing opportunities, including but not limited to potential trade shows, society meetings, conferences, print ads, email marketing, to increase brand visibility, promote our products and generate leads.
• Own marketing communications budget, including planning, allocation, and performance tracking.
• Use data-driven insights to optimize marketing strategies, identify areas for improvement, and measure the return on investment (ROI) of marketing initiatives.
• Collaborate with cross-functional stakeholders to ensure alignment with product, commercial, regulatory, and sales strategies

Qualifications and Experience:

• Bachelor’s degree in Marketing, Communications, Life Sciences, or a related field
• 5–10 years of experience in B2B marketing communications, preferably in the IVD, diagnostics, or related healthcare sectors
• Demonstrated success in developing and executing integrated marketing strategies in a B2B healthcare context
• Proven experience in owning and managing marketing budgets, with a strong focus on ROI and performance metrics
• Strong understanding of healthcare distribution models and customer segmentation
• Ability to develop compelling value propositions and content tailored to different customer types and buying processes
• Strong project management and organizational skills, with the ability to manage multiple priorities in a cross-functional environment

Benefits:

• $100,000 - $140,000 + 13% Bonus
• Hybrid Work Schedule
• Health Insurance
• Vision Insurance
• Dental Insurance
• 401k

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