Job Description
DESCRIPTION
Are you interested in building the future of e-commerce delivery? Do you want to be a part of team establishing the next big B2B initiative? Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry.
We are looking for a strategic and results-driven Marketing Program Manager to lead complex marketing initiatives and drive operational excellence across our global marketing team. This role offers a unique opportunity to design, execute, and optimize high-impact marketing programs that enhance efficiency, scalability, and customer engagement.
Key job responsibilities
You are the ideal candidate if you can:
* Develop and execute Account-Based Marketing (ABM) initiatives to drive engagement with high-value accounts and improve conversion rates.
* Lead end-to-end lead management programs, including lead capture, scoring, and nurturing, in collaboration with Marketing Operations and Sales teams.
* Optimize customer communication lifecycle by designing automated workflows that deliver personalized messaging across marketing channels.
* Manage marketing data integration projects to ensure seamless data flow between marketing automation platforms Internal Amazon Tools, and other MarTech solutions.
* Enhance marketing operations efficiency by identifying and implementing process improvements in campaign execution, reporting, and tracking.
* Develop and track KPIs for ABM, lead management, and customer engagement programs, ensuring data-driven decision-making.
* Work cross-functionally with marketing, sales, product, and engineering teams to align marketing initiatives with business objectives.
* Manage vendor relationships and oversee the integration of third-party tools supporting lead management, analytics, and ABM efforts.
* Ensure compliance with data privacy regulations (GDPR, CCPA) and internal governance policies across all marketing programs.
* Leverage analytics, A/B testing, and insights to optimize ABM campaigns, customer communication strategies, and overall marketing performance.
BASIC QUALIFICATIONS
- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Bachelor Degree or equivalent
Job Tags
Full time, Internship,