Job Description

The Email Marketing Manager is a critical player in the development of our guest communications. This job is for a critical thinker with a creative mindset committed to bringing customer relationship management success to Atlantis Paradise Island. The Email Marketing Manager will play a key role in the development of guest communications throughout the customer lifecycle with a focus on Email, SMS, Mobile messages and Website content.

The candidate will be customer focused, helping to deliver content that will differentiate Atlantis from the competition and drive loyalty, engagement and revenue.

Job Description:

• Oversee the day-to-day development and deployment of all Email, SMS and Mobile messages, ensuring timely and accurate execution.
• Implements and tests all Emails and SMS messages on ESP platform – Marigold Engage or other
• Utilize HTML to build and update email templates, maintain brand consistency and optimizing performance
• Utilize CMS to develop website content and landing pages to support all email and SMS messages
• Build audience segments and filters for targeted Email and SMS campaigns, optimizing reach and effectiveness
• Run A/B tests throughout channels to optimize and improve performance
• Ensure all Email, SMS and Landing page projects are developed in a timely manner to meet scheduled deployment dates
• Collaborate closely with brand, on-island, and casino marketing teams to develop content and messaging for Email, SMS and Mobile.
• Serve as the primary point of contact for agency partners in the creation and development of email assets
• Analyze competitors’ content, messaging and distribution tactics

Criteria:

• Minimum 3-5 years of experience in creating high-volume, fast-paced Email and SMS campaigns
• Bachelor's Degree in Graphic Design, Business or Marketing or equivalent experience
• Strong Responsive & Interactive HTML and CMS skills
• Background working in an advanced email platform such as Selligent, Salesforce Marketing Cloud, MailChimp or other ESP’s
• Experience testing, troubleshooting, and optimizing across multiple browsers, platforms, and email clients, including the use of tools such as Litmus or Email on Acid
• Thorough understanding of Email, SMS and Website performance metrics and benchmarks
• Has a creative mindset to help brainstorm and develop new creative approaches to guest communications, campaigns, and promotions
• Must have excellent verbal and written communication skills
• Demonstrated ability to effectively collaborate and work in teams, as well as ability to work independently; approachable, ability to work with limited supervision in a very dynamic environment
• Be able to multitask and handle rapidly shifting priorities, short deadlines and must have the ability to be responsive under time pressure with excellent time management and organizational skills
• Must have excellent verbal and written communication skills with a keen eye for detail
• Hospitality experience is a favorable and should have a passion for travel

 About the property:  

Atlantis Paradise Island, a lush, oceanside resort located on Paradise Island in the Bahamas, is a dynamic destination and offers visitors bold multimillion-dollar renovations, exciting new partnerships, and reimagined guest experiences. Bahamian culture and the spirit of its beloved team members are the heart and soul of this iconic legendary resort. Atlantis’ immersive programming connects guests to the rich history, art, people, food, and festivities of the Bahamas while remaining dedicated to sustainability and environmental conservation.

Home to Aquaventure, one of the world’s largest waterparks, the 141-acre waterscape of thrilling slides and river rides features 14 pools and five miles of white sand beaches. Atlantis is also home to the largest open-air marine habitat in the world, with over 65,000 aquatic animals from 250 species making their home in natural ocean-fed lagoons and habitats, including Dolphin Cay, the unparalleled marine animal conservation and education center created to provide guests with a once-in-a-lifetime opportunity to learn more about some of nature’s most fascinating mammals.

Atlantis has five unique lodging options: the grand, iconic newly renovated towers of The Royal, the family-friendly ambiance at The Coral, water-side villas at Harborside Resort, all-suite luxury accommodations at The Cove and residential-style living at The Reef.

Guests can choose from an impressive collection of over 40 restaurants, bars, and lounges with celebrity chef culinary masterpieces, including Fish by José Andrés, Nobu by Nobu Matsuhisa, and Paranza by Michael White. With its unrivaled meeting and convention space and the well-appointed Atlantis Marina overlooking Marina Village, the Atlantis experiences are endless and unique to each traveler. Additional resort amenities include the tranquil Mandara Spa, a newly opened tennis and pickleball center, indoor and outdoor regulation basketball courts, a 500-seat movie theater, Atlantis Kids Adventures (AKA) for children ages 3-12, a gaming arcade, CRUSH- a teen nightclub, Jokers Wild comedy club, an award-winning 18-hole golf course designed by Tom Weiskopf, the renowned and newly redesigned Atlantis Casino, and an array of luxury and boutique duty-free shopping.

For more information and reservations, please visit atlantisbahamas.com. 

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