Job Description
Company Description
Bowers & Wilkins joined forces with EVA Automation to create a new standard in audio performance and user experiences. In May 2016, this new era was ushered as Silicon Valley startup EVA Automation, led by Gideon Yu, acquired Bowers & Wilkins. Our team in downtown Redwood City, California is currently seeking individuals with the desire to be a part of building the most innovative audio and visual systems the world has yet to see. We are the market leaders in the premium audio category and are used by musicians and producers in the best studios in the world, from Abbey Road to Skywalker Studios. With the combination of EVA‘s startup culture including fast paced technological innovations, along with the audio heritage of Bowers & Wilkins, we are creating a fantastic home A/V experience for all to use and enjoy the products we love.
We‘re growing quickly and looking for a sharp Amazon Marketing Manager to join our Channel Marketing team to manage and optimize our Amazon marketing initiatives. As the Amazon Marketing Manager, you will be directly responsible for the overall Bowers & Wilkins presence on this highly visible account. You will manage product listings and drive scalable campaigns using key marketing tools. This role has significant responsibility - you will personally be driving results.
Job Description
Responsibilities:
• Store Listings/Optimization
o Own the Amazon store experience for Bowers & Wilkins across US, Canada and our international markets
o Continually optimize the existing brand store, product pages and A+ content to drive traffic and sales for existing and new products
o Partner with brand team to develop messaging and brand assets compliant with brand guidelines and Amazon standards
• Promotion
o Apply PPC best practices for Amazon Sponsored Product ads
o Set up new product promotions for every new product release
o Execute vine and influencer marketing in partnership with PR team
o Assist sales manager with development of product promotion plan
o Develop Amazon marketing strategy in partnership with marketing and sales leadership
o Partner with digital and brand marketing to develop and execute AMS and AMG advertising strategy
• Account Management
o Regularly refresh content for existing products
o Maintain relationships with Amazon buyers
o Work closely with internal departments - Sales, Operations, Brand Marketing, as well as Customer Service for feedback and input.
o Create, track, and reconcile shipments to Amazon Fulfillment Centers
• Analytics
o Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with a regular frequency in order to allocate spend to best performers
o Analyze digital sales performance metrics, modifying plans as needed to deliver against targets
o Report ROI analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis and new SKU checks on a weekly basis.
Qualifications
Requirements:
• 3+ years managing & selling products on Amazon Vendor Central & Seller Central
• Working understanding of both AMS and AMG
• Strong communication skills, both oral and written
• Experience managing and updating the online product catalog, including setting up new products and promotional items and maintaining product and category pages data analysis, performance trends, etc.
• Strong analytical and quantitative skills; able to make data-based decisions
• Hands-on and very entrepreneurial mindset who‘s comfortable in high-paced startup environments and can manage a lean team to drive results.
• Appreciation and understanding of consumer psychology and its impact on new product adoption.
• Bachelor‘s degree
Additional Information
Bowers & Wilkins Benefits:
• Beautiful office in sunny Redwood city, steps away from the Caltrain station
• Stock
• Health Insurance
• Dental Insurance
• 401(k) Plan
• Discounted premium products from B&W
• Amazing and supportive team environment
All your information will be kept confidential according to EEO guidelines.
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